The new store is located in an elegant, free-standing company-owned building located at 12 East 42nd Street at Fifth Avenue, across the intersection from its former location. The previous Sherman emporium had what the family describes as a “Broadway speakeasy/ Runyonesque” personality. In contrast, the new 6,000-square-foot store features a stylish and sophistication theme. The copper and stone facade features arched windows and a slanted roof reminiscent of Edwardian London. Architect Jack A. Michaelson and interior designer Charles McCarry modeled the store on Henry Higgins' library in “My Fair Lady.” The interior is appointed in rich wood and leather with a 30-foot ceiling over the ground floor and a circular balcony filled with shelves of cigar boxes stacked like books. A private meeting room and office are located on the third floor, while a cocktail bar and the exclusive Johnson Club Room occupy the lowest level of the store - an elite smoking/ meeting space lined with cigar lockers where clients can store their cigars or merely relax with a fine cigar or cigarette in a private club setting. An elevator services all three floors.

In addition to premium cigars and luxury cigarettes, the full-service shop carries pipes, pipe tobaccos, tobacco accessories, and gift items from lighters and humidors to luggage and cuff links.