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October
2003

Find a Tobacconist near you!
TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS (cont.)

Free Cards in Kool Play on the House Promo

The Kool Play on the House promotion has returned for a second year. When customers buy special packs of Kool, they get a unique Spades deck for free. Customers are then encouraged to enter the national Spades Slam card tournament, which has a prize of $50,000. The Kool Play on the House promotion picks up steam as local Spades tournaments lead up to the national Spades Slam finals in Las Vegas.

A focused campaign includes in-store displays, national print ads, in- and on-pack communications, direct mail to customers, and bar and club events. In addition, Kool's new website, www.spadesslam.com, features the name and location of individual Kool retailers..


Three Flavors Added to Heavenly Cigar's Cherub Minis Line

Heavenly Cigar Company has expanded its year-old Cherub mini-cigar line, which was launched initially in a single Vanilla flavor.

According to company founder and c.e.o. Heather L. Phillips, strong sales for the original Heavenly Vanilla Cherub and requests from smokers and retailers for Cherubs in other most-asked-for flavors spawned the move. Now, Honey Nut, Raging Rum, and Cupid's Cherry Cream are available in the 3 1/2 x 26 Cherub size.

Like all Heavenly cigars, Cherubs are true Dominican puros, using mild and refined Dominican leaf exclusively. Sweet, mild flavor essences are added using the company's exclusive five-step process, delivering a cigar that Phillips says is loaded with flavor nuances from both the tobacco and the flavoring, but is not overpowering to the palate.

"As an added touch," says Phillips, "the tips of all Heavenly flavored cigars have a hint of the flavor, as well as a sugar coating."

Cherubs are available in boxes of 50 and pocket-sized packs of 10. Ten packs of 10 mini cigars are shipped in a "transition box" that doubles as a ready-made display.

Heavenly Cigar Company, Naples, Fla., Tel: (239) 262-7250, Fax: (239) 262-0141, Web: www.heavencigar.com.


New J.L. Salazar y Hermanos Reserva Especial

Kiki Berger of boutique cigarmaker Tabacalera Esteli in Nicaragua has created a dark, silky cigar line in the classic Cuban box press style called J.L. Salazar y Hermanos Reserva Especial.

Berger grows and ferments all of the sun-grown Cuban-seed Habano filler leaves used in the filler blend of this hand made line. The binder is a wrapper quality Cuban-seed Habano 2000 leaf and the wrapper is a top-grade Ecuadorian grown Cuban-seed Habano leaf. The tobaccos are aged for over three years and are cured through four fermentations. Berger says the cigars deliver a smooth, complex, and intense full-boded flavor.

Four sizes are offered: Torpedo (6 1/4 x 54), Churchill (7 1/4 x 52), Toro (6 x 52), and Robusto (5 1/2 x 52), all packed in cabinet-style hinged boxes of 25 cigars. Suggested retail price ranges from $95 to $125 per box.

Cuban Crafters Cigars, Miami, Fla., Tel: (305) 573-0220, Email: sales@cubancrafters.com.


Updated Finitar Tips Lower Tar, Nicotine

For over 30 years, Finitar cigarette tips have provided cigarette smokers with an effective, low-cost method of reducing tar and nicotine intake while retaining all of the flavor and aroma of a cigarette.

Recently updated with a variety of neon colors and all-new packaging, Dutch-made Finitar filter tips trap tar and nicotine naturally, by compressing air at high speed through very tiny tubes; particals are trapped by the decompression of air leaving the holes.

The results are immediately visible after smoking only one cigarette. Each tip lasts for five to eight cigarettes: simply discard when the colored portion is full.

Finitars are available in 15-packs and 40-packs, as well as introductory free trial two-packs for retailers. Available in Regular and new Slim or Extra Slim versions.

G.A. Andron, Deerpark, N.Y., Toll-free: (800) 221-1634, Tel: (631) 243-4200.


Decade Cigarettes Mean Value

Cheyenne International, LLC introduces the Decade brand, value priced for cost conscious customers. Made in the U.S.A., the Decade line will include full flavor, light, ultra light, menthol, and menthol light in both king and 100 sizes.

Decade comes in an eye-catching box packing, which along with striking point of sale materials is sure to attract attention. Cheyenne International is MSA compliant, pre-approved in states where required. The company's sales team has many years of experience in the cigarette business, delivering superior sales support. Let us work with you to create the success you are looking for.

Cheyenne International, LLC, Grover, N.C., Tel: (704) 937-7200, Toll-free: (866) 254-6975, E-mail: customer@cheyenneintl.com.


Heartier Romeo y Julieta Aniversario Celebrates 130th

The new Romeo y Julieta aniversarios celebrate nearly 130 years of some of the world's finest cigars. With a rich Ecuadorian wrapper surrounding a Broadleaf binder and a blend of Peruvian, Dominican, and Nicaraguan long fillers, these cigars make for a "hearty" and "memorable" smoke. Available in three sizes and packaged in distinctive lacquered boxes, the Romeo y Julieta Aniversario cigars are a "perfect addition to this legendary line of smokes."

Altadis U.S.A. Inc., Ft. Lauderdale, Fla., Tel: (954) 772-9000, Web: www.altadisusa.com.


Kahlua Flavored Cigars

The exotic coffee flavor of Kahlua liqueur has been captured in a new premium cigar developed exclusively for General Cigar by Drew Estate, the innovative Nicaraguan maker of infused flavored cigars.

Kahlua cigars are hand crafted with Indonesian and Sumatra binders, Nicaraguan filler, and a Connecticut shade wrapper and aged in the Estel’ valley to deliver a smooth and rich smoke. Corona (5 x 42), Robusto (5 1/2 x 48), and Torpedo (6 x 54) sizes are packed in 24-count boxes, $3.30 to $5.50 retail. Cigarillos (4 x 22) are packaged in 100-count boxes, $1.00 retail. Four varieties of Kahlua cigars in tins are also available, starting with the classic Kahlua tin. Additional flavors and blends are Mudslide (Cameroon wrapper), White Russian (Maduro), and Martini (Indonesian Sumatra). All tins contain 10 cigars, and retail for $15 each, or $1.50 per cigar.

General Cigar Co., Inc., New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800..


Salem Launches Silver Label Line

The Salem Silver Label line extension from R.J. Reynolds, which was introduced in August, includes four new premium menthol blends sold in exclusive sliding tin packs.

Salem Silver Label products combine menthol and other tastes with high-quality tobaccos to produce unique blends, Salem is the only leading menthol brand that offers adult smokers a variety of menthol taste signatures within its brand family.

Each pack contains a single, color-tipped cigarette. Fire & Ice features a "lively mix" of spices and cooling menthol, and is tipped in orange; Deep Freeze is an "intensely cool menthol" blend with a "deep minty chill" and a "burst of spearmint flavor," tipped in green; Cool Myst is a blue-tipped cigarette with a "subtly fresh" menthol blend with a hint of vanilla; and Dark Currents is a "deeply rich" menthol blend with a touch of berry, tipped in burgundy.

Salem Silver Label styles are being sold in limited quantities through select retail outlets. The new styles will be supported in the marketplace by product-focused print ads, a point-of-sale display, direct mail and event marketing.



SMOKESHOP - October, 2003
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