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August,
2005

TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS

Ancient Warrior - a New, "More Affordable" Premium Cigar Offering by K. Hansotia & Co.

Beach Cigar Group has gone nationwide with a campaign of cigar events to debut their latest premium cigar, Ancient Warrior by K. Hansotia & Co. The new medium-bodied brand will be featured at the 2005 RTDA trade show.

"Since January, we have sponsored over 60 cigar events across the United States," says company president Kaizad Hansotia. "We would have done more, but the retailer response was so positive, we had to make sure we did not run out of product."

Ancient Warrior is more affordable than Beach Cigar Group's Gurkha line, making it more accessible to fine cigar lovers. The new line is available in four shapes: 4 1/2 x 52 Robusto ($5.80 suggested retail), 7 x 50 Churchill ($6.50), 6 x 54 Torpedo ($6.90), and 6 x 60 Emperor ($7.80).

"The cigar has a beautiful dark, silky Brazilian wrapper," says Hansotia, "which is combined with a Costa Rican binder, and Dominican filler." It is a medium-bodied cigar, with a "pleasant but not overpowering spiciness."

Beach Cigar Group, Miami, Fla., Tel: (305) 593-2254, Fax: (305) 593-2256, Web: www.gurkhacigars.com.


Ashton Releases Nicaraguan Savoy Maduro

With imports of cigars up 13 percent in 2004, and Nicaraguan cigar imports showing a 53 percent increase over 2003, Ashton Distributors - the exclusive distributors of Ashton, Peterson, and La Aroma de Cuba Cigars as well as Ashton Humidors and Peterson pipes - has released the new Savoy Maduro.

Like its predecessor, the existing Savoy Natural, the Savoy Maduro is handmade in Nicaragua and is priced to appeal to cigar smokers who are looking for high quality at an affordable price. Described as medium-bodied, Savoy Maduros are available in boxes of 25 cigars, in six traditional sizes, with a suggested retail price of $1.60 to $2.10 per cigar.

Ashton Distributors, Inc., Philadelphia, Penn., Toll-free: (800) 327-4866, Fax: (215) 676-9085, Web: www.ashtoncigar.com.


Rouseco Rolls Out New Little Cigars

Rouseco, Inc., makers of Golden Harvest tobacco products, has announced the debut of Golden Harvest Premium Little Cigars. Blended with eight generations of experience, the cigars offer superior quality and flavor for the cost-conscious smoker.

The line is available in five blends: Full-flavor, Light, Menthol, Vanilla, and Cherry.

Rouseco, Inc. will provide free point-of-sale materials to support the brand, including counter merchandisers, signs, shelf talkers, and other profit-generating items for retailers.

Rouseco, Inc., Kinston, N.C., Toll-free: (888) 372-8622, Fax: (866) 337-7667, Web: www.rousecoinc.com.


Punch Rare Corojo 2005 Release Ships with New Large Gauge Frontmark

The Punch Rare Corojo limited edition cigar returned to retail channels in June, and will continue to ship while supplies last. This year's release also features the debut of a specially-packaged, one-time-only frontmark called El Doble.

El Doble is the first new Rare Corojo frontmark in two years. Measuring 6 x 60, the large-ring frontmark will only be available as part of a special Punch Rare Corojo sampler display. It is offered nationally at a suggested retail price of $7.50 per cigar.

General Cigar's Villazon & Co. unit reintroduced Punch Rare Corojo in 2001 after a shortage of wrapper leaves caused the product to disappear for several years. Since then, the company has continued to cultivate small amounts of the reddish-brown Ecuadorian Sumatra wrapper used Punch Rare Corojo. Like recent editions, the 2005 release blends Nicaraguan, Honduran, and Dominican filler tobaccos and a Connecticut broadleaf binder.

General Cigar Co., Inc., New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800, Web: www.cigarworld.com.


Full-Flavored Virtuoso from Carlos Toraņo