TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS (cont.)
Top Adds Light Cigarette Filter Tubes
Republic Tobacco L.P has introduced Top Light Cigarette Filter Tubes, the newest member of the Top make-your-own family. In keeping with the Republic Tobacco tradition, the new Light Tubes complements Top Tobacco while producing a light-style cigarette with reduced tar and nicotine delivery.
The tubes are boxed 200-count in a striped, pale yellow variation of the usual TOP packaging, and are designed for usage with the Top MYO Cigarette Injector Machine. Master cases contain 50 boxes.
Republic Tobacco has been a major distributor of roll-your-own cigarette tobaccos, papers and accessories since 1969. In August of 2000, an affiliate of Republic Tobacco acquired Bollore Technologies cigarette paper manufacturing facility located in Perpignan, France, along with the majority of its trademarks. The French-based operation is now doing business as Republic Technologies.
Republic Tobacco L.P., 2301 Ravine Way, Glenview, IL 60025, Tel: (847) 832-9700.
New Fittipaldi Cigar Five-Packs
The Fittipaldi Cigar line recently introduced a line extension to its premium, Dominican-made cigar line - elegantly packaged five packs.
Four sizes are now available in the five-pack format; Toro (6 x 50), Robusto (4 1/2 x 50), Churchill (7 x 48), and Corona (6 x 44).
These medium-bodied cigars all feature a three-year-old Dominican-grown wrapper and combine fine Dominican Piloto Cubano and Olor binder and filler tobaccos.
The new packaging tells the story of the Fittipaldi cigar and the history of its legendary owner, Emerson Fittipaldi.
Alliance Cigar, Inc., 137 Greenwood Avenue, Bethel, CT 06801, Tel: (800) 328-1001.
Sequoia Snuff Debuts from Swedish Match
Swedish Match North America has introduced Sequoia, a new premium moist snuff with several category firsts: two distinctive flavors - Mountain Cider and Cinnamon Ice - and contemporary packaging featuring a "twist-off" rather than traditional snap-on lid.
The product was developed after extensive consumer research and fulfills an unmet need in the moist snuff category. It is targeted to "those who seek uniqueness both in their lifestyle choices and the products they enjoy."
"With the new Sequoia brand we are entering into the premium-priced loose moist snuff segment," said Lennart Sunden, president and c.e.o. of Swedish Match S.A., parent company of Swedish Match North America. "It will leverage our position already established by Timber Wolf moist snuff, the #1 brand in the value-priced segment. We bring the same excitement to the premium-priced segment with this introduction as when we created our first value-priced brand. By this move we are strengthening our role as an OTP category leader in the US," he said.
Mark Whitfield, director, new business development, Swedish Match North America, said "Sequoia is a unique alternative in flavor, packaging, and image for those who enjoy dipping as part of their work or leisure activities."
The initial rollout of Sequoia began in 17 states via convenience stores, specialty tobacco retailers, and traditional retail outlets in late May, continuing through early June.
Sequoia will be supported by a print advertising campaign in publications targeted to adults. Point-of-sale material will carry through the individualistic lifestyle attitude of the advertising, as will on-site sampling programs in taverns and nightclubs in various markets.
The Sequoia launch is "the first in a row in the smokeless area in different markets. Our R&D and market efforts are expected to lead to additional initiatives throughout the year," Sunden concluded.
Swedish Match North America, Inc., 7300 Beaufont Springs Drive, Richmond, VA, Tel: (804) 287-3200.
Bourbon Copenhagen Black
U.S. Smokeless Tobacco Company has introduced Copenhagen Black, a bourbon-flavored mid-cut product that represents only the second line extension in the brand's 179-year history.
Bourbon-flavored Copenhagen Black boasts a smooth, distinctive and mellow taste. Its mid-cut length is designed to be more manageable for both new and existing adult consumers of moist smokeless tobacco products.
"This line extension demonstrates our belief that new flavors and cuts will help grow the smokeless tobacco category among adults choosing to make smokeless tobacco part of their lifestyle," said Ed Koban, Copenhagen brand director.
Copenhagen Black features a new metal lid with enhanced graphics that portray western imagery, a traditional fiberboard can, and a "made date" stamped on the bottom of every can. The product has been in test-market since last July in six states, and made its national debut in April. !t will be sold across all trade channels.
U.S. Smokeless Tobacco Co., Inc., 100 West Putnam Ave., Greenwich, CT 06830, Tel: (203) 661-1100.
The Griffin's Adds New Maduros
The Griffin's has introduced a line of Maduro cigars. This new collection, featuring the binder label showing the mythical griffin, is distinguished by its dark, specially matured wrapper leaf. The Maduro cigars have a medium-strength taste, but are balanced and rounded at the same time says Davidoff.
The cigars are made from a blend of three different types of Santo Domingo tobacco from various harvests and growing areas and are rolled by hand. The binder leaf is from Ecuador and the wrapper is a Broadleaf Connecticut sun-grown tobacco from the U.S.
"The Spanish word maduro means 'mature,'" notes the manufacturer, adding that the Connecticut-grown wrapper develops its full aromatic maturity and its typically darker color by means of a special fermentation process.
The new The Griffin's Maduro is described as "highly aromatic, and yet balanced flavor" with "a touch of sweetness in the aroma." The line is available in three frontmarks: Piramides (5 x 38/52), Toro (6 x 52), Robusto, and No. 500 (5 1/16 x 42).
Davidoff of Geneva, Inc., 550 West Avenue, Stamford, Ct 06902, Tel: (203)-323-5811, Fax: (203)-975-0090.
SMOKESHOP - June/July 2001