Handmade in Honduras, La Luna Maduro Fuertes are rolled from a blend of Honduran, Nicaraguan, and Costa Rican long filler tobaccos and a Honduran-leaf binder They are finished with a Costa Rican wrapper, and then box-pressed in the traditional Cuban style.

The cigars are presented in beautiful, heavy cedar chests of 30 cigars.

These cuadrado-pressed vitolas are dark, rich, and full bodied, and are available in five shapes: Altivos (8 x 52), Relampagos Belicosos (6 x 54), Tornādos (51/2 x 52), Bolidos (6 x 46), and Coladas Series F. (4 x 44).

The La Luna Maduro Fuerte Tornādos recently received an "Excellent" rating in the Spring 2000 issue of Smoke magazine, beating all of the Cuban competition. Cigar retailers have been impressed by the Maduro Fuerte's very competitive pricing.

Gael de Courtivron, president of La Luna Cigars says "great cigars need not be expensive. In today's market, cigar smokers are well educated - very price conscious - and therefore look for the best price to quality ratio. La Luna Maduro Fuertes fill that niche." La Luna Cigars is currently appointing its national network of selected dealers. For more information, contact La Luna Cigars.

The company has also added a new flavor to its line of Dreams aromatic cigarettes. Cherry Sweet Dreams, with a sweet cherry flavor and aroma, joins Kretek's California Dreams (multi-colored cocktail cigarettes), Midnight Dreams (smooth Russian tobacco), and Sweet Dreams Vanilla (vanilla flavored Viriginian tobacco) cigarettes.

The consumer free cigar promo enable Davidoff retailers to reward their customers with a free Zino Mouton Cadet #6 Tubos when they purchase any three Zino cigars. Consumer redemption cards appear in spring issues of consumer cigar magazines Smoke and Cigar Aficionado. The promo runs until July 1.

The Zino Cigar Band Redemption promo for 2000 is designed to promote repeat sales of Zino cigars within the store while enticing new Zino smokers to the brand. Each box and five- pack of Zino Connoisseur and Zino Mouton Cadet cigars contains a band-redemption booklet explaining the program. Consumer can redeem Zino cigar brands for free Zino merchandise and prizes from Davidoff of Geneva. Awards include a Zino Polo shirt for 30 Zino bands, up to a large acrylic humidor for 200 Zino bands. Stores are supplied with easels, posters, shelf talkers, brochures, and stickers. The program runs through December.

Winners of the separate window display competition with the "Zino Davidoff, A Man, A Cigar, A Legend,"will be announced July 2.

Two versions are being rolled: a Nicaraguan-grown Habana 2000 wrapper, and a naturally-processed Costa Rican maduro wrapper. Both lines feature all Nicaraguan-grown filler (from Esteli, Jalapa, and Ometepe regions) and binder leaf.

The natural line is available in six shapes: Robusto (43/4 x 50), Corona (51/2 x 42), Lonsdale (6 x 44), Toro (6 x 50), Churchill (7 x 50), and Torpedo (63/4 x 54). The maduro is available in Robusto, Toro, and Torpedo shapes, as well as an additional Gordito (5 x 54 torpido) format. Prices range from $2.75 - $4.

Turkish tobacco, used in all Camel cigarette styles, is considered the smoothest, and most aromatic tobacco in the world. It imparts what Reynolds describes as a "smooth and mellow" flavor in the new blend. Turkish Gold will be offered in both hard packs and cartons. All retail materials for Turkish Gold reflect the exotic imagery of the Camel brand, featuring the familiar desert village scene and the camel beast icon. A floor-standing product display resembles a gold minaret. Point-of-sale materials continue to use the traditional Camel colors.