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April,
2006
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TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS (cont.)
'Perdomo Golf' Tees Off at Retailers
Tabacalera Perdomo, S.A. has announced the start of Perdomo Golf, a retailer-driven program designed for tobacconists that strategically targets the unique relationship between golf and cigars. The program includes the development of a special new cigar line, golf apparel, accessories, and golfing events.
A new cigar line, La Tradicion Perdomo Reserve Limited Golf Edition, features a five-year-old Connecticut shade-grown wrapper and rich Nicaraguan fillers. Each cigar is traditionally handmade and cedar aged, and the line will be offered in the following sizes, in emerald green 25-count Spanish cedar boxes: Putter (4 3/4 x 44 petit corona); Fore! (4 3/4 x 44 x 56 x 52 figurado); Iron (5 x 54 robusto); Eagle (6 x 54 Epicure); Birdie (6 x 54 belicoso); Double Eagle (7 x 54 Churchill); Double Eagle Tubo (7 x 54 Churchill in tubo); Driver (7 x 54 torpedo); and Hole-In-One (9 x 52 "A"). The Double Eagle Tubo and the Hole-In-One will be available in 10-count boxes.
The Perdomo Golf program will also offer cigar enthusiasts "The Caddy," a unique gift pack designed for golf foursomes. It includes four La Tradicion Perdomo Reserve Limited Golf Edition Double Eagle cigars in attractive green tubes, four customized golf balls, and a Perdomo cigar cutter. Tobacconists will also market golf attire, including Perdomo golf caps, and polo shirts exclusively designed by Perry Ellis International.
Tabacalera Perdomo, S.A., Miami Lakes, Fla., Tel: (305) 627-6700, Toll-free: (877-473-7366), Web: www.perdomocigars.com.
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Zanzibar Adds New Xtreme Clove Flavored Cigarettes
Dhanraj Imports, Inc. has expanded its Zanzibar line of exotic clove-flavored cigarettes with the addition of Zanzibar Xtreme Clove. The new entry has what the company describes as an "intensively extra-rich blend" with "exquisite tobacco" perfected with the "distinctive taste of crackling clove" to provide an extreme, rich experience of "blending perfection." Sophisticated black package graphics visually reinforce the theme of the extra-rich blend. Xtreme Clove join two pre-existing Zanzibar varieties.
Zanzibar Classic Clove is described as delightfully smooth, blended with a distinctive taste of crackling clove and a fascinating, classic tobacco aroma.
Zanzibar Lights Clove offers a rich, sweet taste with an aromatic flavor and an exceptional blend of crackling clove for a soothing, silky-smooth character.
All three blends are presented in color-coordinated clamshell boxes for easy variety identification.
Dhanraj Imports, Inc., Riverside, Calif., Tel: (951) 343-9139, Fax: (951) 343-9123.
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Avo 80th Anniversary Limited Edition Cigar
Commemorating the landmark 80th birthday of the brand's namesake, jazz pianist Avo Uvezian, Davidoff of Geneva has released the Avo 80th, the latest in the highly prized and collectible Avo Limited Edition cigars.
The Avo 80th is a 6 x 52 belicoso with a filler blend of four select ligero and seco grades of Dominican Piloto and San Vicente tobaccos, finished with a special sun-grown Ecuadorian wrapper. The cigars are packaged, 24 to a box, in sumptuous, leather-bound boxes, priced at $360. The cigars are available in a limited edition of only 8,000 boxes.
In addition, Avo is offering 80 limited edition humidors, featuring 80 cigars from four of the now-rare Avo anniversary cigar lines. The humidor includes 20 each of the Avo 80th, Avo LE5, Avo 22, and Avo 75th Anniversary. Each humidor is numbered, signed by Avo himself, and comes with one of Avo's signature hand-made hats and an invitation for two to his birthday party in Santiago, Dominican Republic on June 23. The humidors retail for $2,000.
Davidoff of Geneva, Stamford, Conn., Toll-free: (888) 262-2511, Web: www.avo.com.
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Don Diego Promo Targets Dog Lovers With Puppy Grand Prize
Altadis U.S.A. has initiated a new promotion for its Don Diego brand of premium cigars, appealing to cigar lovers who are also dog lovers. The Don Diego "Who Loves Ya?" sweepstakes runs nationally between March 20th and June 30th, 2006, with entry forms available at participating retailers or by visiting www.dondiegowholovesya.com on the Web.
Winners of the sweepstakes - which will include one consumer and one Altadis retailer - will receive a gift certificate redeemable for an "adorable golden retriever puppy" at a local breeder. Altadis emphasizes that winners will be carefully screened and qualified by the breeder.
In conjunction with the sweepstakes, Altadis is running a "Buy Two Get One Free" special offer to promote its newest line of Don Diegos, which the company calls their "finest ever." Special three-packs have been created for the event.
Altadis, U.S.A., Fort Lauderdale, Fla., Toll-free: (888) 262-2511, Web: www.altadisusa.com.
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Swisher Adds Honey Flavor to Optimo Cigarillos
Optimo Cigarillos, a brand of small cigars produced by Swisher International, has added to its repertoire of flavors with the new Optimo Honey Cigarillos. Described as smooth and rich, with a deliciously sweet honey flavor, the new cigarillos are distinct by their slow-burning qualities that give smokers more time to enjoy the taste. Optimo Honey Cigarillos are offered in five-packs, in a Bonus box 60, and in 25-count impulse displays, with details available from your Swisher representative.
Swisher International, Inc., Jacksonville, Fla., Tel: (904) 353-4311, Web: www.swisher.com.
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King Edward Cherry Little Cigars Debut from Swisher
Swisher International, one of the largest manufacturers of filter-tip little cigars in the industry, has expanded its product line with the introduction of King Edward Cherry Little Cigars. Described by the company as little in size but big on flavor, the new King Edward flavored cigars join King Edward Regular and Ice Menthol Little Cigars, carrying on a tradition of generating big profits. King Edward Cherry Little Cigars deliver a cherry flavor and aroma at the same everyday low price to which customers are accustomed.
Swisher International, Inc., Jacksonville, Fla., Tel: (904) 353-4311, Web: www.swisher.com.
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Rocky Patel Creates New Nording Cigar Line
Rocky Patel has created a new premium cigar for famous Danish pipe maker Erik Nording.
The Nording cigar is made in Honduras with a blend of Nicaraguan filler, Mexican binder, and Costa Rican maduro wrapper to achieve a rich, medium-bodied character comprised of nutty, toasty, caramel flavors with a lingering sweet finish and a "Cubanesque" aroma. The cigar is available in three frontmarks: Robusto (5 1/2 x 52, suggested retail $69 per 25-count box); Toro (6 1/2 x 56, $79 per 25-count box); and Torpedo (4 x 54, $59.50 per 25-count box) The line is being released in limited quantities. Individual cigars have suggested retail price ranging from $4.76 to $6.32.
Rocky Patel Cigar Co., Naples, Fla., Tel: (239) 593-1833, Fax: (239) 593-1839.
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SMOKESHOP - April, 2006
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