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April,
2004
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TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS (cont.)
JT International Launches “Your Ticket to Success” Retail Program
JT International USA, Inc. (JTI-USA),
U.S. marketer of tobacco brands Wave,
Export ‘A’, Mild Seven, has launched a
new trade sweepstakes, “Your Ticket 2
Success,” that offers adult employees
of licensed tobacco retailers and wholesalers
the opportunity to win thousands
of prizes, including two Grand Prizes of
50” flat screen televisions.
Beginning May 15 and continuing
through July 15, JTI-USA sales representatives
will offer “Your Ticket 2
Success” instant-win game cards during
visits to independent retailers,
wholesalers, and chain stores. The
scratch-off cards are free-of-charge
and provide the chance to instantly
win a JTI baseball cap. In addition, all
entrants will be automatically entered
into a drawing that offers the chance
to win one of the two 50” flat screen
TVs, one of nine (9) home theater systems,
or one of twenty (20) TiVo digital
video recorders.
“JTI-USA has enjoyed a tremendous
relationship with licensed tobacco
retailers and wholesalers and we’re
excited to offer their adult employees
the chance to win one of these terrific
prizes,” said Michael Page, brand
manager of JT International USA.
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Navigator Premium Tipped Cigars
Everything old is new again at Nat Sherman,
Inc., which scoured their archives to create
the new Navigator, a premium handmade,
long filler cigar with a built-in amber tip. Reminiscent
of the elegant cigar holder of yesteryear,
the tips provide a clean, crisp smoke
while retaining the integrity of a premium
cigar.
Made in the
Dominican Republic, Navigator is packaged
in transparent, four-count packs and presented
in six-count counter-top POS displays.
Nat Sherman, Inc., Fort Lee, N.J., Tel: (201) 735-9003, Fax: (201) 735-9099.
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Kool Introduces Flavored Smooth Fusions
Brown & Williamson’s Kool brand introduces
Smooth Fusions, four new menthol
smoking experiences that fuse the “legendary
smoothness” of Kool with unexpected
flavors and a unique new pack design.
“Kool is truly on the cutting edge of
menthol technology,” said Ludo Cremers,
Kool’s divisional vice president of brand
marketing. “Kool established the menthol
category and continues to reinvent it
to give consumers a product that fits the
lifestyle of today’s urban, multicultural
smokers. The new Kool Smooth Fusions
cigarettes are perfectly balanced, yet deliver
intriguing refreshment with a taste
that bonds with any special occasion.”
The four Kool Smooth Fusions are
Caribbean Chill, Midnight Berry, Mocha
Taboo, and Mintrigue.
Along with the new menthol smoking
experiences, the Kool Smooth Fusions
products also unveil a revolutionary new
pack design. The pack has two rounded
front corners and hinges open, offering
thirteen cigarettes on one side and seven
on the other, with patents pending.
Responding to the demand
of “hip, trendsetting
consumers,” Kool Smooth Fusions
packs are being introduced
in bar, restaurant, and
night club venues, making it
available to the most “up-to-date,
plugged-in smokers.” Further expansion
is planned for later in the
year. Kool Smooth Fusions will be offered
for a limited time as a Kool full revenue
premium price point.
Brown & Williamson Tobacco Co., Louisville, Ky., Tel: (502) 568-7633, Web: www.bw.com.
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New Mike Ditka Cigars from Cigars Around the World
Hall of Fame NFL linebacker and former
Head Coach of the Chicago Bears Mike
Ditka has recently named Cigars
Around the World, a wholly owned subsidiary
of Synergy Brands, Inc., as exclusive
distributor of his Mike Ditka premium
cigars. Cigars Around the World
has been a long-term supplier of many
leading brands of premium cigars sold
by Coach Ditka in his restaurants.
“I am pleased that Mike Ditka has
agreed to rely on our company to handle
the acquisition and national distribution
of his super premium cigar line,”
said Bill Rancic, president of Cigars
Around the World and a contestant on
Donald Trump’s reality show, “The Apprentice.”
The cigars are sold for approximately
$12 each in Ditka’s restaurants
and will also be sold in upscale
country clubs, casinos, and hotels.
Ditka has been selling his own personal-
blended cigar exclusively in his
Iron Mike’s steakhouse in Chicago. The
cigar, made from a blend of Nicaraguan
and Dominican long filler leaf and finished
with a silky Claro wrapper, is described
as “sophisticated, complex,
but never overpowering,” is now available
throughout the U.S., packaged elegantly
in a brass-hinged cedar box. Four
sizes are available: Churchill (7 x 50),
Double Corona (6 x 52), Robusto (5 x
50), and Torpedo at $11-$13 reatail.
Cigars Around the World, Miami, Fla., Tel: 800-FRESH-66, Web: www.cigarsaroundtheworld.com
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Montecristo Packs Ideal for Travel
Montecristo cigar packs allow smokers
the opportunity to enjoy the benchmark
brand “anywhere, anytime.”
The Montecristo No. 2 pack contains
three 156 mm x 52 gauge figurados; the
Montecristo Tubos pack has three Corona
Grande (155 mm x 42) cigars presented
in aluminum tubes; and the Montecristo
No. 5 pack contains five Perla
cigars, (102 mm x 40), ideal for those
who have only 25 to 30 minutes to enjoy
their Montecristo.
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Three New Sizes in Trinidad Brand
Habanos S.A is launching three new Trinidad formats that will accompany the Fundadores
size, featuring a new, top-quality presentation.
The new formats are Reyes (110 mm x 40), Coloniales (132 mm x 44), and Robusto
Extra (155 mm x 50). The complete range of sizes are presented in varnished
wooden boxes of 12 and 24 cigars. Reyes and Coloniales are available in five-unit
carton packs and the Robusto Extra in three-unit carton packs.
The pre-existing Fundadores (192 mm x 40) is now also presented in the new varnished
wooden boxes of 12 and 24 cigars, as well as five-unit carton packs. The complete
range of sizes respects the traditional blend of the brand.
The new formats and image debuted in London in November 2003, with worldwide
distribution ramping up during the first quarter of 2004.
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Cohiba Packs Feature Linea Clasica Sizes
Cohiba 3- and 5-packs enable Cohiba
smokers to enjoy three of the most popular
Linea Clasica sizes. The cigars, the
only Habanos brand made from triple
fermented tobacco, are presented in
packs bearing a new Cohiba brand logo
that adds a golden border to the inset
that surrounds the word Cohiba.
The 3 Espléndidos cigar case features
three Cohiba Espléndidos (178
mm x 47 gauge); the 3 Robustos cigar
case presents the popular, shorter format
Cohibo Robusto (124 mm x 50);
and the 5 Exquisitos cigar case features
five slender Cohiba Exquisitos
(126mm x 33).
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Chocolate, Mandarin Tatiana Flavored Cigars Now in Tins
Miami Cigar & Company has debuted a
tinned presentation for two flavors of
Tatiana premium flavored cigars.
“The Tatiana line includes five flavors
and three shapes,” explains
Daniel Miranda, marketing director for
Miami Cigars. “We launched Chocolate
in 2001, followed by Mandarin in 2003.
The Miniature-sized (31/ 2 x 26) cigars
were originally introduced as loose
sticks, and occupied slots in the open
bin, in the lower section of our ‘Evolution’
countertop display unit. They have
proven to be top sellers, and we are
now offering them in their own 10-count
European-style clamshell tins. They’ve
earned their place in the Evolution’s
high-visibility upper section, reserved
for tinned cigars.”
Chocolate and Mandarin Tatiana
premium flavored cigars have 100%
choice Dominican filler tobacco, and
are hand made. “The extra-select, mild
tobacco harmonizes beautifully with the
highest-quality natural essences, to
give a subtle, sophisticated cigar,” said
Miranda. The color-coded graphics on
the tins the two flavors, as it does with
all tinned Tatiana Miniatures.
Tatiana Chocolate and Mandarin cigars
are available in packs of five tins, at
a suggested retail pricing of $10 per tin.
Miami Cigar & Company, Miami, Fla., Tel: (800) 643-7209, Fax: (305) 599-9114, E-mail: d.Miranda@dsli.com.
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SMOKESHOP - April, 2004
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