"We have already run the first full-page ad of an ongoing campaign in Cigar Aficionado, reports Bock, "and we will support our dealers with similar placements in Smoke magazine, starting with the next issue." Indianhead has participated in Cigar Aficionado's recent "Big Smokes" in New York and Las Vegas. Within the package that contains a sample Reserva Organica, each guest at the events will receive an insert that features Plasencia's theme of "Air, Sun, and Water, the only elements needed for a truly great cigar." The back of insert states, "Cigars made the same as 500 years ago, before the Indians stopped rolling their own."

All retailers will receive a full-size stand-up counter poster of the ad, emblazoned with "Authorized Plasencia Reserva Organica Retailer."

Bock and Plasencia are currently designing a genuine neon sign, which will also be supplied on a no-charge basis to authorized retailers of the Reserva Organica cigars. "It will feature the words, 'Air, Sun, and Water' and the Plasencia logo," Bock says. "We will notify all participating tobacconists when the signs are completed."

The new Plasencia Reserva Organica line consists of four classic shapes: Robusto, Corona, Toro, and Churchill. "This is the first known cigar to receive 100% organic certification by an accrediting organization," said Bock, "The internationally-recognized Organic Crop Improvement Association, of Lincoln, Nebraska, stated on the certificate that it "tested and evaluated the methods of production, plants, and soil and determined they meet OCIA's strict standards for the production of organic foods." The cigar is a true Nicaraguan puro, consisting of all Cuban-seed tobacco grown on a special plantation near the Plasencia factory in Esteli.

The Plasencia Reserva Organica is currently available from Indianhead. Suggested retail pricing runs from $8 to $9.50, at keystone discount.